Only after aligning your business with the wants and needs of your customers and market you can say that you are actively applying marketing. Only those who are aware of superiorities over their competitors and are acting on them, who are differentiating themselves in the market, and are aligning all aspects of their business in terms of marketing, are successful in the long run.
According to Meffert’s definition, marketing implies market oriented leadership and decision making in the entire company (Meffert, 2000). In the latest publications, marketing involves management of comparative advantages over competitors while using appropriate marketing tools.
As we know what is most important on your way to success, we offer you the following services:
Fundamental competency: Tourism and destination marketing and promotion
B2C & B2B Marketing
Event Marketing / Project and Event Management and Organization
Online-Marketing / Social Media Marketing
Media and Campaign Planning, Execution, and Advertising